Kai Zhang
The works of Unit B explores the intersection of form, material, and narrative, bridging brand and packaging design with book and editorial craft.
Each project is guided by a meticulous attention to materials, print processes, and finishing techniques, transforming ideas into tactile, visual, and meaningful experiences.
Typography, binding, and surface treatments are not merely functional—they become integral to the story each piece tells. All works presented are for exhibition and inspiration only, and reflect a commitment to craft, detail, and thoughtful design.
Branding and Packaging Design:
Structural & Materials:
Material Selection, Sustainable Substrates, Print Production, Physical Color Management, CMYK Calibration, Physical object and 3D prototyping.
Printing & Finishing:
Offset, digital, flexography, screen printing, foil stamping, embossing, UV coating
Prototyping & Visualization:
3D modeling, mockups, rendering
Book & Print Design
Printing:
UV, Digital, Lithography, Screen Printing, Risograph Printing, 3D Printing
Binding Techniques:
Coptic, hardcover, softcover, saddle stitch
Layout & Typography:
Grids, paragraph formatting, font selection, page design
Special Materials & Crafts:
Handmade paper, foil, embossing, hand-painted covers
Printing & Color Management:
Digital printing, CMYK calibration, high-precision reproduction
Large Format & Promotional Prints:
Posters, brochures, exhibition catalogs
Relevant Positions
Packaging Designer
Structural Designer
Print Designer
Art Director
Material Designer
Visual Designer
Book Designer
Bookbinder
Layout Designer
Graphic Designer
Print Designer
Visual Designer
Packaging Designer
Structural Designer
Print Designer
Art Director
Material Designer
Visual Designer
Book Designer
Bookbinder
Layout Designer
Graphic Designer
Print Designer
Visual Designer